Washington, DC--(ENEWSPF)--November 10, 2011. Two new studies released last week add further proof that the popularity of organic food is not just an elitist trend. One report by the Organic Trade Association (OTA), The 2011 U.S. Families’ Organic Attitudes and Beliefs Study, finds that 78 percent of U.S. families purchase organic food. Another study by SCALE, Inc. finds that organic food is generally cheaper at farmers markets than at grocery stores in Southeast U.S.
OTA partnered with KIWI Magazine, and polled nearly 1,300 U.S. families about their attitudes and behaviors relating to organic food. The total sample reflects the target population of U.S. households with a confidence interval of +/-3% at the 95% confidence level. This is the third year the study has been conducted. According to OTA, it contains in-depth information about organic consumers’ demographics, purchase motivation, understanding of organic, willingness to substitute when organic is not available, and attitudes about genetically modified organisms (GMOs).