www.marketplace.org - November 27th, 2012
But, can you still call it American cheese if it's unprocessed and has only four ingredients -- all of which you can pronounce? The country's largest co-op of organic farmers says yes. Wisconsin-based Organic Valley is out to reinvent our de facto national cheese.
Perhaps nothing says unhealthy processed food more than American cheese. They don't even call it cheese on the label, they call it "cheese food." Yet, we still buy hundreds of millions of pounds of it every year. Now, a health-conscious competitor wants in on that market share.
The company recently wrapped a two-month nationwide "cheese revolution" tour and gave away more than fifteen thousand grilled cheese sandwiches made with its new organic American Singles.
Audrey Quatel, who handled the company's marketing on the North Carolina leg, says, "I think it's important that people know what's in American cheese, and especially when it says 'cheese food' on the label. Ours just says cheese."
In the parking lot of a Whole Foods in Charlotte, Kim DeRhodes took the taste test: "Mmm, very good. It just doesn't taste as fake as the regular cheese," she says.