Friday, May 20, 2011

McDonald's Insists On Advertising to Children

"McDonald’s “appears hell bent on preventing communities from securing health protections against your abusive practices. Will McDonald’s stop aggressively interfering in public health policy and opposing democratic efforts to create a healthier food environment, free of junk food marketing, for our children and future generations?”

"McDonald’s CEO Jim Skinner defended the company’s right to “advertise freely.” He added that McDonald’s will “continue to advertise to our customers responsibly about our menu and about lifestyle choices and leave the personal responsibility up to them.” Skinner claimed that the fast food company takes “responsible advertising very seriously.”

“Advertising is at the heart of McDonald’s business model, with annual expenditures reaching $2 billion,” the letter stated, and pointed out that the company’s “marketing practices set the standard for competitors across industries.”

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